In 2018 over dinner Kevin Plank asked how our track and field collection was looking for 2020 Olympics, we said..”what collection?” He responded “you better get on it!” It simply wasn’t a priority for the brand to have an entire suite of product for every event until that point, track and field product is great for athenticating and validating your brand but not a revenue driver.
We started from scratch and met with athletes with different disciplines from UCLA to inform the original designs / prototypes, then test and refine until we had finished products the athletes were happy with. I jumped in on creation of the Hovr Silencer Javelin shoe, the most technical shoe for this use ever created.
