UA Fat Tire Truck

To help launch our Fat Tire shoe and boot at Outdoor Retailer I designed the graphics for a new Dodge Ram pickup. Initially we were working with Michelin tire engineers to get their OC green compound on the tires (which would have really set it apart) but ran into some technical challenges on their end. I also worked on the wrap and conversion for a Sprinter van that would tour the West doing clinics on our footwear to help build credibility for our Outdoor category.