Spring Summer 18 was a very collaborate season for Outdoor at UA. We started by bringing all our Baltimore apparel and accessory partners to Hood River Oregon to paddle board, windsurf, mountain bike, trail run and basically take advantage of all the access to the outdoors that place offers. We then sat together for a couple of days and used those experiences to craft a story around Versatility that we would rally behind for the season across functions. The end result was a cohesive collection from head to toe that was informed by user insights first, then tied together with a shared visual aesthetic. UA has great apparel technology stories so we used those whoever possible to help inform our footwear. Click on link to view the footwear presentation.